You already know that in order for your business to be successful, you must convince people that you are offering goods or services they need, or that offer them a clear benefit. But how do you know who you can sell on your ideas, or what is the best way to reach them? Having an informed outside perspective can shed light on these issues, and Leah will gladly consult on your marketing strategy and help you brainstorm ideas for successful marketing campaigns. If you are developing or preparing to sell a new product or service, Leah can offer you market research support, focus test design, recruitment, and moderation, and deployment or distribution planning.
Branding
Your company's brand is incredibly powerful shorthand. It tells consumers not only who you are, but what you're about, and what they can expect from you. Creating and maintaining a strong brand is about more than generating a logo and coming up with a witty slogan. Everything from the color palette of your brand mark to where you choose to display it has an impact on your product's success and your organization's reputation. Whether you are launching a new brand or striving to revitalize an existing one, Leah can help you understand and apply both the science and the art of branding.
Advertising and Public Relations
Now that you've established a great brand, how do you get the media to pick up on it? Leah can help you create an advertising plan that reaches your target audience and fits within your budget, as well as work with you to design and place your ads. If it's earned media you want, she can help you identify newsworthy stories within your company, target the appropriate media, and write and distribute press releases that are sure to get you noticed.
Desktop Publishing
Want to run an ad in a newspaper or event program? Hand out wallet cards at a conference? Send a newsletter to your clients or constituents? Whatever your desktop publishing needs, Leah will work with you to design and produce a customized publication that enhances your visibility and brand.